Traditionally, consumers relied on functional values when making a purchase decision. However, in contemporary times, there has been a shift to an emphasis on emotional and social values as well.
Consistent, strategic marketing leads to a strong brand equity, which means the added value brought to your company's products or services that allows you to charge more for your brand than what identical, unbranded products command.
Now is the time where brands must raise the bar by reinventing and reinvigorating their marketing strategies and look for new ways to brand and create new profit centers.
Retail environments are becoming “themed brand stores” that serve as temples of socialisation; places where people don’t just pass through, but immerse in a world where they’ll stay, explore, have fun, meet others with the same passion, even learn– and do it with style.
While the priority is branding and selling a core product (cars, scotch, clothing, consumer goods etc.) auxiliary facilities and services are becoming added sources of revenue, ensuring that even if clients don’t buy the core product (the car, the outfit) they’ll walk out having bought a branded something and return to the core product too.
The House Of Orenda prioritizes the needs of each client. We strive to help you find your creative voice through a variety of services. We are a culture of thinkers and makers who have been bringing our client's ideas into existence. House of Orenda works closely with each brand in order to create solid communication strategies that will produce measurable results.
House of Orenda develops impactful strategies for businesses and emphasis on competitive research and positioning to identify market opportunities through gaps in the competitive landscape. Strategies are constantly tested and updated with the changing times to give result to a holistic and cohesive marketing output.
“The best marketing doesn’t feel like marketing.” ~Tom Fishburne
Market my Brand
Marketing is the most crucial aspect of building a strong, constant and lasting Brand. It needs to speak for itself. The returns are much higher when invested in marketing smartly. Marketing takes several shapes and forms and is truly versatile for any brand in picture. One way is never enough. Hence, a Marketing Mix is the solution. A few of our service include:
Luxury Branding and Marketing
Social Media Marketing